They have a magnificent team. These people are always kind and willing to listen to your concerns or issues. Better yet, your assignment is always ready before the time, they usually send you a draft to double-check before they finalize your paper.
Q. Assume you are a marketer of a beauty or household appliance product (choose one) that uses social media to drive sales, and increase to existing customer satisfaction. Propose one way you might use social media marketing to improve these shortcomings. What changes might you make in your social media strategy to change consumer behavior and improve customer sat in the purchase decision stage, and/or in the post-purchase evaluation stage? Justify your answer!
Read Voramontri & Klieb’s conclusions (ATTACHED BELOW) that say consumers who use social media to help in their purchase decision-making processes found that “social media did not help much in improving satisfaction in the purchase decision stage, nor in the post-purchase evaluation.
Here’s a excerpt from the paper’s conclusion:
“Finally, the study shows that the use of social media improved satisfaction for consumers during the initial stages of information search and alternative evaluation but did not help much in improving satisfaction in the purchase decision stage, nor in the post-purchase evaluation. Many consumers are just as satisfied to reach their purchase decisions in the traditional physical stores after having conducted their search and evaluation online; which means that brick-and-mortar shops have not yet lost their significance.” (Voramontri & Klieb, 2019)
Name of textbook – Solomon, M. R. (2019). Consumer behavior: buying, having, and being. Harlow: Pearson Education.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more