Case study – business policy & strategy | BUS 4302 | Columbia Southern University

 For the final assignment of this course, you will continue your work with Dick Sporting Goods (see attached). For this project, you will complete the final components of your implementation plan. You will focus on the following points:

  • internal and external issues,
  • competition,
  • future outlook for the organization, and
  • implementation of tools for measuring business success.

Much of the information you will need to complete this segment can be found in the case study attached to this question. However, you will also need to conduct some outside research. For the future of the organization, you may be creative and add your own insight on where you see the company going. You will need to reference your textbook and at least one outside source for this assignment. You are encouraged to utilize the CSU Online Library, but you may also use external sources, as long as the source is reliable. Your project must be a minimum of three full pages in length, not counting the title and reference pages. Make certain to include an introductory paragraph. 







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