carleton mktg5200 marketing strategy promotional discounting
Task: Objective: Marketing is the process by which organizations identify their strengths relative to rivals, and direct their resources to create solutions that meet the needs of the marketplace. In this course, we examined the foundations of effective marketing, including value-creation, customer satisfaction, brand-building, and loyalty. We also considered the importance of sensing and responding to trends, understanding the factors that influence consumer choice, segmenting […]