Businesses rely on the ability to use persuasive messaging which is how you influence or attempt to change an audiences attitudes, beliefs or actions. It is no longer sufficient to only communicate about
your organization or its products and services as it is the effective use of persuasive communication that drives business results.
Deliverables:
Create a persuasive written business communication (email, letter or memo) in Microsoft Word that incorporates a persuasive technique.
Instructions:
1. Choose the best format (email, letter or memo) for your communication.
2. Copy the chosen format from the QRG Format Examples Template into a blank Word document.
Note: this is just a template and you must update and re-write all elements of the format.
3. Choose one of the following scenarios to create a persuasive message (if working in teams: each team member must choose a different scenario):
a) Persuade a graphic designer, Sam Smith from PictureThis, to build your website for free
b) Persuade volunteers to help set up your business (move in)
c) Persuade a local meeting to allow you to present your business to the audience
d) Persuade your family to lend your company money for operating and start-up costs.
4. Analyze your audience using the QRG 10-PAIBOC Analysis.
5. Write a persuasive message. Create information as needed to complete your message as it relates to your scenario outlined above. Review QRG 12-Sample AIDA Persuasive Message.
6. As well, include appropriate persuasive information from Learning Activity 10 which you developed in the previous class.
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