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In this assignment, you are required to write a 3,500 word Report. This includes a 200 word executive summary, but excludes references and appendix.
Your Report should cover the following:
1. Identify and evaluate the suitability of the organisation’s current strategy
(a) Identify and discuss the strategy that the organisation (or SBU) is implementing/has implemented by examining its strategy statement and/or its value chain activities.
(b) Evaluate the suitability of the organisations current strategy based on the outcomes of your analysis (e.g., the identification of the organisations current strategy and the most significant factors affecting the organisations performance, and your understanding of the organisation’s strategy). If the current strategy is not suitable, please recommend no more than two alternative strategic initiatives that the organisation should pursue and justify your recommendations.
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