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Background:
You have just commenced employment at a major Canadian company that does business in one or more international markets. You have been assigned to a project team that is currently working in the Business Development Office. Your team has been tasked to prepare the following report which will enable the company management to know and understand the stability and risk to the business of one of the following two geographic trading areas:
Canada-USA-Mexico trade agreement.
Britain-European Union
Your Report:
1.
Identify and describe the industry within which this Canadian company functions both domestically and globally.
2.
Identify and describe each of the geographic and country markets where this company operates from the perspective of raw materials, manufacture and or marketing.
3.
Identify and describe the relevant trade agreements that are in place between Canada and the countries in the trading area you have selected.
4.
Assess the stability of these trade agreements.
5.
In terms of possible future capital investment in these countries, assess what you would recommend to the senior management of the company in terms of expansion or contraction or maintenance of the status quo and why.
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