Questions:
Case:Oopa
Oopa is a startup company with ambitious plans to provide inhome health care. Rather than have patients attend doctors clinics, community centres or hospitals, Oopa is establishing a network of paramedics in each locality around Australia. The paramedics will visit a patient by telemedicine 24/7 and follow up with home visits by doctors if required. Oopa has the capacity to set up a hospital in the home and intensive care in the home service for patients that need the highest level of care. The business model relies on having patients pay for a household kit that includes remote monitoring devices including heart rate, blood pressure, body temperature thermometers, body mass calculators, blood glucose monitors, stethoscopes, retina cameras and a customised Tablet. The Tablet will transfer the data from point of care devices to the local Oopa call centre where doctors can make diagnoses. Drones will deliver medicine to patients at home.
Oopa has been approached by a sales consultant who recommends that a data warehouse be built into its IT systems so that all the data can be encrypted and integrated into a single system. This will enable patients to move to other parts of the country, take their kit with them, knowing that the local Oopa office will have doctors that can access their entire record. A customer relationship management software will also enable all nonmedical information about patients to be recorded so that a new Oopa doctor can know a lot about each patient. The predictive analytics possible on the warehoused data will enable Oopa to optimise the number of doctors they need at each location. It will also help them make predictions about risk factors and suggest preventative health care services like having knee operations performed by remote surgery while the patient is at home.
A competitor to Oopa, called Poopa, has started offering a similar at home health care model and technology as Oopa, but has set up its IT systems so that no patient data leaves the patients home. Poopa has established an aggressive marketing campaign based on NOT having a data warehouse or deploying an impersonal customer relationship management system.
Tasks:
a)Describe the Porter forces that apply to the industry your organisation is in. Include a description of each force. Ensure that you explain each force as you believe it applies to your organisation.
b)Describe IT infrastructure currently available for organisation. Recommend more appropriate IT infrastructure for your organisation than currently exists. Justify your recommendations with reference to your organisations information needs. Include comments about the salespersons recommendations in your scenario.
c)Describe Business Intelligence and Business Analytics. Recommend appropriate Business Intelligence and analytics than currently exists for your organisation. Justify your recommendations with reference to the business intelligence and analytics that is available and the needs of your industry. Include comments about the salespersons recommendations for business intelligence, if any.
d)Describe privacy and ethical challenges for most organisations. Identify privacy and ethical challenges that exist for your organisation. Recommend ways in which your organisation can implement higher ethical standards. Include comments about the privacy and ethical concerns raised by the salespersons recommendations.
e)Include descriptions of authentication, access control, secrecy and audit. Recommend an effective security policy for your organisation. Include comments about the security implications raised by the salespersons recommendations.
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