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Overview
Write a proposal for a new product for Safety Culture that fits with its mission and can provide a sustainable competitive advantage.
Work-based skills
1. Develop capacity for continuous innovation
2. Create an innovative culture in a collaborative/organisational setting
3. Evaluate innovation tools and techniques and their fit for the problem a business is facing
4. Utilise technology as a tool for implementing innovation solutions and creating a
competitive edge
Learning objectives
1. Apply a strategic perspective to technology information management to establish a competitive business position
2. Assess current and emerging technology, their impact on business process, and their impact on relationships with suppliers, customers, and competitors
3. Explore how technology is utilised to implement innovative solutions and create a competitive advantage through case studies.
4. Examine the relationship between innovation, technology and competitive advantage through case studies
5. Develop strategies to leverage technology/techniques to foster/manage business innovation
6. Analyze SafetyCultures mission and products
7.Create a value proposition which supports the sustainable competitive advantage for a technology business, Create a realistic plan for developing the needed capabilities
8. Use innovative thinking process
8. Write persuasively.
Tasks
Write a proposal of no more than 2000 words to the CEO of SafetyCulture for a new product or product extension for the firm that fits with its mission. The new product could involve combining an existing SafetyCulture product with a new technology,partnering with another company to use their product with a SafetyCulture product, or any other
solution you propose.
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