Assignment 1 (PPT and Draft) Assessments 1 and 2 are related and you will continue to write an individual report on the same product in Assessment 2. Assessment 1 is in fact the first part of writing up a marketing plan and Assessment 2 is the second part. Your slides should be as listed below. 1. Title slide- with student names, id numbers, unit code, campus, term, year and assessment number. Introduce yourselves. 2. Background – new product description and aims and objectives of the assignment 3. Relevant trends in the marketing environment related to the product 4. Marketing research techniques and analysis 5. Market summary and demand assessment 6. Brief summary of the proposed marketing mix 7. Reference list: at least 8 references (correctly referenced as per APA style) Also, attache 1000 word PPT draft. Marking criteria: TOTAL20 marks 1. Professional PowerPoint slides with no spelling mistakes; clear pronunciation and good fluency; professional presentation, referencing 5 marks 2. Contents- Marketing opportunity analysis 15 marks Assignment 2 (Report) Assessments 1 and 2 are related. Your task is to write a report of no more than 2000 words on the second part of the marketing plan for the new product you chose for Assessment 1 from the website http://luxatic.com/. Changing the product will not be allowed at this stage. There is no need to go into details about explaining marketing concepts, rather it should be an applied discussion in the case of the new product. However, you are highly recommended to check other sources for examples of marketing plans. To enhance the presentation of your assignment, you can use headings and sub-headings. The assessment marking criteria should guide you for this assessment task. Please use Times New Roman with font 12 and 1.5line spacing in the Word document.
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