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Word limit: 3000 words. The 3000 words exclude appendices, which should not be excessive and should not include material more properly included in the body of the report; your application of frameworks should not be presented in appendices. For more guidance on word counts, please refer to the policy statement in the MBA qualification guide. This assignment is based on the case study Mobileye: The Future of Driverless Cars (Yoffie, 2015). We do not recommend that you undertake additional research to complete this TMA. (by reinforcing your understanding of BB835 concepts and encouraging you to apply them to case situations), as well as learning outcomes 3 and 5 (in that we ask you to demonstrate your strategic and critical-thinking capabilities).
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