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Phase 1: What is? (Discover / Explore / Empathise / Understand / Define)
Choose any observed problem in an organisational context that interests you and which involves humans (e.g. employees in a company, customers or end-users of a product or service). Use appropriate tools to develop a deep understanding of the perceived problem before summarising it in this part of the document. You must also provide useful contextual information that you obtained through tool application that may support subsequent problem solving. Provide an initial set of metrics that will drive your intended solution and serve as a yardstick for measuring your solutions success. Useful templates: The Design Brief and Design Criteria.
Phase 2: What if? (Ideate / Build / Prototype)
Having synthesised the information and insights gained in the first phase, apply appropriate divergent thinking tools for coming up with creative ideas to potentially solve the problem. Document the process and obtained output, then continue to apply convergent thinking tools to narrow down possibilities to one preferred solution which, at this stage, may only consist of some robust concepts that will form the basis for subsequent testing and development. Visually portray and/or describe your derived concepts and formulate corresponding hypotheses where appropriate. Useful template: Napkin Pitch.
Note: The preferred solution by itself may consist of a number of concepts (elements / features / building blocks), some of which you may wish to prototype in preparation for Phase 3.
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