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Task:
For this assessment task, students need to analyse one news article about a product or service. They need to select an article published online (in any Australian newspaper) from 15th of September 2020 onwards. All submissions must contain a copy of the full article (in pdf) as an attachment to the report.
In this report students should address the following four questions:
What are the key issues illustrated in the article? (you must ensure that the issues are marketing related)
Who are the important stakeholders and why?
Identify 2-3 marketing environmental forces affecting the situation discussed in the news article
What are the possible recommendations to the situation discussed in the news article?
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