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You will need to analyses at least TWO digital channels of SALON EXPRESS WA AUSTRALIA PERTH. Look at the brands online presence and reflect how the brand markets its marketing message and how they could improve online conversion for this health message. Your report may include (but is not limited to) critical analysis of different digital channels used by the firm for its online presence and suggestions to improve its online performance further such as website design, social media strategies, advertising strategies and search engine optimization (SEO). The report must include references (in-text references and reference list) and data (e.g. from Google Analytics, Alexa.com, etc.) to support your findings.
Overview of online presence and channels
Segmentation and targeting of the brand Major competitions 2. Online Analysis (~2 pages) Which core elements does the online presence have, which strengths and weaknesses can you identify?
Critically analyse different digital channels used by the firm for its online presence. Use data and references to support your findings. Questions to consider in this section include but not limited to:
What is the existing strategy?
What is the strength of the existing strategy and why?
What is the limitation of the existing strategy and why?
Suggestions and Conclusion (~2 pages) What would you suggest to the company to improve their online presence and consequently to improve sales. Questions to consider in this section include but not limited to:
How should the client overcome the limitation of the existing strategy and why?
What online strategy can the client use to better promote the brand and encourage behavioral change, conversion, or purchase intention? And why?
If applicable, provide examples of success story or strategy as reference for the client ?
The length of the assessment should not be more than 5 pages of texts (without reference and appendices; 12 font Times font; 2.54cm/1 inch margin on all side; 1.5 spacing). Graphics, figures, and diagram should be inserted in the text (i.e., no appendix) and will not be counted toward the page limit.
You are required to submit the assessment through blackboard. The submitted assignment will be transferred to Turnitin automatically for plagiarism monitoring. Late penalties will be applied if any student is late in submitting the assignment.
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