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Nice intro, interesting topic. Wonder if you can answer this with secondary data in 8 weeks? I dont think so Rajesh Just because you have passed this assignment dont think ah, all is good. I strongly think you need to change things. Read below carefully.
A. Field of research. Good, interesting.
There should be a solid thread, a solid connection, between your field (in this case marketing) your topic, your scholarly literature (with theory and other findings as a background) your secondary data, and then finally your research question and method of analysing it. All of these things should be ALIGNED nicely, that is, be related to or FIT WITH each other. The more closely aligned the better. If it reasonably well aligned, thats also OK.
B. Source of Secondary Data. No sign you have the data, or could get the data.so please check following. To fully understand what I mean by secondary data, please review:
So you need to firstly, find data, locate some variables in it and do some original analysis to it Its not enough to find some mention of findings (whether numbers or words) in someone elses report or website, and then just report them on to us in your final project. Thats using that material as a secondary or primary SOURCE. We want you to do something, some kind of cooking and cleaning to the data, so you can talk about something even SLIGHTLY new, something you created in this research project.
C. Research Questions/Aims/Hypotheses.
Interesting question BUT Your research question needs to refer to variables that are present in the database or databases youve identified in B (above). So if your research question was to examine the impact of online marketing on the sale of luxury goods in the Middle East I would expect to find that your data contained some data on the sale of luxury good in the Middle East, and also data on the use of online marketing and NORMAL (not online) marketing, so you could do some kind of comparison. It would be great if you had similar data for a country that was NOT in the Middle East, so you could say things like the evidence Ive presented suggests that online marketing seems to be powerful in the marketing of luxury goods in Canada, in Kuwait traditional marketing still seems to be more potent. Remember in your conclusions you should NOT claim things you have NOT found in your analysis.
D. Search terms. Your search terms are good
E. Sentences, references. A few basic errors here. We were looking for two sentences with three references, and making sure that the two-reference sentence would provide an opportunity to show that you can digest the three articles and see that there are similarities in the heart of the articles, or differencesso sentences that say both x and y believe that . Or while x says this, y says that. To do correct research work, even in a literature review section, it is important to read an article deeply not just superficially, and work out the core messages. Students do have a tendency to read articles very superficially (if at all), and just reference them without much reading or thinking. As markers, we can pick up on that, and realise, no the student has not read this reallyor not understood.
You have been a little careless with APA style. Browser Download this Paper !! Im not going to teach you how to do APA styleIve got a section on the Moodle site (Referencing: We Expect You To Get This Right), which you SHOULD DEFINITELY refer to. Every little thing counts here. So spaces between words. Full stops and commas. Correct capitalisation. Its a quite simple recipe, as long as you stick to books and journals If you want to reference other things, you will need to a proper APA style guide, and be super careful.
Remember in your minimum of 20 articles target for the final assignment to focus on peer-reviewed scholarly publications as a baseand then you can have some industry sources on top of that.
You did not stick to one page, as requested. Please note it is really important to follow direct, clear instructions. If you dont do so, this in itself causes a high risk of failure in this unit. In your final two assignments, make sure you are super careful with spelling and if possible get an English-as-a-first-language student or friend to check your work.
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