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You are required to write about a product that you want to market and sell. A technology product is preferred, even though there is no restriction in product you want to sell or market. Some examples may be private jet, smart phone, reality headset, delivery droid, home appliances, electronic toys, driverless cars, hand tools, machinery and equipment, flight simulators, software, mobility devices, etc. While ordinary consumer goods is discouraged, there is no penalty for choosing one. Examples of consumer goods are clothing, coffee, chocolates, water, protein powder, detergent, coffin, jewelleries, contact lenses, frozen chicken, tobacco, vegetable, etc. Remember, a service is as much a product as a physical good. Education, employment agencies, brokering, home furnishing, etc are services and may be considered. The structure of your report should be as follows: 1 Executive Summary 2 Introduction 3 Market Segments 4 Market Analysis 5 Product 6 Price 7 Promotion 8 Place Your submission should be typed neatly, wherever possible. Submission must be accompanied by your Declaration of Originality and marking rubrics. Your report should not be longer than 10 pages, and not shorter than 8 pages. A4 size paper, font type Arial, font size 11, 1 border margin throughout, 1.5 line spacing. Proper headings and numbering.
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