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recently introduced energy efficient, battery powered electric vehicles in the USA and in some of the EU countries. The CEO aims to enter in the Australian market with a promotional budget of US$1 billion for a projected sales of 20,000 units of Tesla vehicles in its first year of entry in Australia. As a Tesla Marketing Manager, prepare a “marketing plan” for the Australian market for 2016-2017. The word count between executive summary and conclusion should not exceed 3000 words. Assessment Due Date Friday (28-May-2016) 05:00 PM AEST Assessment Criteria Marking Criteria Title page: name, student ID, names of the lecturer and tutor, course code and title, table of contents, date of submission and word count — 01 marks. Executive summary (four paragraphs or one page summarizing the whole report) — 02 marks. Background (briefly write about the company, products, visions and mission, and current marketing objectives) — 02 marks. Situation analysis (market summary including market demography and demand analysis, marketing environment/SWOT analysis, current competition, product and competitors’ marketing promotional budget and sales analysis, target market and market positioning analysis) — 15 marks. Marketing promotion objectives and strategies for 2016-2017 — 10 marks. Media and budget allocation for 2016-2017 — 05 marks. Conclusion, correct writing style & format, expression & language, citations & references etc. — 05 marks. Referencing Style American Psychological Association (APA)
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