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In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system.
Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.
Begin by reading the article titled: Constructing a Weighted Matrix.
You may also want to familiarize yourself with CRM selection criteria.
Video to help on youtube
The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
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