Purple Cow, by marketing guru Seth Godin, focuses on remarkable marketing and offers a fresh approach on advertising. Seth Godin’s marketing strategy targets the new fast going consumers that are too busy to pay attention to advertising. For the new type of consumers there is only one new strategy that will get them to seek out a product. This strategy is the Purple Cow.In Seth Godin’s own words,
”This book is about the why, the what, and the how of remarkable.’ @ThisIsSethsBlog
The basic premise of the book is that in order for a product to get the consumers’ attention, it needs stand out or it will be as invisible. His theory is to build what is worth noticing directly into the product. This way “the marketing is the product, and vice versa. The marketing is built right in.“
In this assignment you are asked to write a 1 and 1/2- to 2 page carefully constructed analysis of lessons learned about marketing from the Purple Cow. It must include an introduction summary, cover the three points outlined below and include a conclusion from your point of view. It should incorporate each of the following points in a well-written and thought-out paper. Please answer the following questions in your paper:
Length: 1 and1/2 to 2 pages, Length cannot exceed required criteria
Format:
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