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To complete this assignment satisfactorily, please provide the following answers:
a) With reference to the news release above, evaluate the challenges facing media relations by mapping out Apples main news angle and the points given in the article above that support its main message. (10 marks)
b) Distinguish between the dos and don’ts of media relations by drafting a recommended programme or sequence of events for the news conference to announce the sale of the iPhone 7. (15 marks)
c) With reference to the product features outlined in the above news release, draft a fact sheet on the product features of the iPhone 7. The fact sheet should have brief bullet pointers only, and should outline the most impressive features first, followed by other features. (25 marks)
d) Frequently Asked Questions (FAQs) are important documents that help spokespeople in news conferences to have the correct facts to talk about. Analyse the sensitivity of the local environment to media relations engagement by crafting an FAQ document for the news release based on the likely questions you anticipate to be asked. The information to be given as answers to the most likely questions should be found in the above news release. (
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