international business negotiation aim and objectives this study will focusfocuse

Aim and Objectives:
This study will focusfocuses on evaluating the influence that culture has on the negotiation styles in business and thus will seek to carry out a comparison of the negotiation styles adopted by UK and Chinese managers of firms operating in the financial services sector. This will beis carried out through ensuring thatevaluating the two cultures are evaluated through the use of the available cultural models and frameworks such as Hofstedes with the aim being to evaluate the differences and how they affect the negotiation styles.
In order to achieve this, the study will be guided by the following research objectives
1. To establish the various business negotiating styles of UK and China financial services institutions
2. To evaluate the major similarities and differences among business negotiation styles of UK and China financial services institutions
3. To investigate the impact of cultural differences on the business negotiation styles of the UK and Chinese financial services institutions
Research Questions
The study will seek to answer the following research questions
1. Which are the various business negotiating styles of UK and China financial services institutions?
2. What are the major similarities and differences among business negotiation styles of UK and China financial services institutions?
3. What is the impact of cultural differences on the business negotiation styles of the UK and Chinese financial services institutions?

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