camosun bus210 business marketing a product

List 3 ideas for each category for Apple: Internally, based on the Marketing Mix: pg. 9-10 (Ch 1) and externally based on the External Environment, pg. 75-88 (Ch 3)). You may need to use Apples website to see what they think they do well. Can use the above template for this section.

Strengths
: Internal use marketing mix (product, promotion, place, price)

Weaknesses
: Internal use marketing mix (product, promotion, place, price)

Opportunities
: External environment (social, economic, technological, regulatory/legal, competition)

Threats
: External environment (social, economic, technological, regulatory/legal, competition)

3. SWOT Analysis and Product Enhancement

What
opportunity
would you pursue expansion for from the 4 products you rated earlier?

What are a few of the
strengths
that will bolster Apple to pursue this opportunity?

What are 2
weaknesses
Apple must address and how do they overcome them?

What are 2 external
threats
Apple faces and how do they overcome them?

4. Conclusion

What did you learn from doing this assignment concerning marketing a product?

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