They have a magnificent team. These people are always kind and willing to listen to your concerns or issues. Better yet, your assignment is always ready before the time, they usually send you a draft to double-check before they finalize your paper.
List 3 ideas for each category for Apple: Internally, based on the Marketing Mix: pg. 9-10 (Ch 1) and externally based on the External Environment, pg. 75-88 (Ch 3)). You may need to use Apples website to see what they think they do well. Can use the above template for this section.
Strengths
: Internal use marketing mix (product, promotion, place, price)
Weaknesses
: Internal use marketing mix (product, promotion, place, price)
Opportunities
: External environment (social, economic, technological, regulatory/legal, competition)
Threats
: External environment (social, economic, technological, regulatory/legal, competition)
3. SWOT Analysis and Product Enhancement
What
opportunity
would you pursue expansion for from the 4 products you rated earlier?
What are a few of the
strengths
that will bolster Apple to pursue this opportunity?
What are 2
weaknesses
Apple must address and how do they overcome them?
What are 2 external
threats
Apple faces and how do they overcome them?
4. Conclusion
What did you learn from doing this assignment concerning marketing a product?
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