The assignment requests us to do a deep analysis taking one of the areas studied in the module and applying to our real world problem. This assignment is academic, and must cross reference the tools in the ppt attached, for international entrepreneurship, the one containing the grainer tool and further expand into other modules taken. I am attaching another ppt with more options such as ansoff matrix tool. I have chosen my company TEN15NYC, a vacation rental apartment company currently operating in Midtown Manhattan (business plan attached), New York City and I would like to scale the company as a product development, as houses in the area of Catskills NY. TEN15NYC today operate 5 apartment units, one single building in NYC Midtown Manhattan, for 8 years at a success rate of over 90%, therefore scaling is the way to go. However, I have a problem, legislation does not allow company to scale in NYC and reason for this is, only specific and very rare to find zoned buildings can operate renting apartments for under 30 days (similar idea of airbnbs been ilegal in many estates). I am attaching a previous scaling strategy drafted but not executed, as market development, at this assignment as well. Please note, The scaling strategy paper attached has been once submitted academically at another module and the feedback received was that it could have been more academic using tools such as the ansoff matrix tool, so perhaps is a good idea to add this. We are now focusing in product development NOT market development. I am attaching some slides on the scaling class I had as well for reference. The reading material for this class is attached as power point and the HBR article link below:
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