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By now you should have begun working on Assignment 1: Positioning Statement and Motto, due next week. You should have already selected your business and completed 1. Target Market/Users and 2. Competitors in the Assignment 1: Positioning Statement and Motto template.
This week, we will focus on 3. USP (Unique Selling Point) and 4. Positioning Statement & Motto.
For additional help with this section of the Assignment 1 template, review Chapter 6 in your textbook, and review the resources linked below.
Using your work from 2. Competitor’s section, to assess how your brand is different from the competitors that you assessed.
Why would customers want this product or service over the leading competitors?
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