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Provide an analysis of the business environment of the firm. You should consider the main competitors and their competitive position; market details (value; share etc.); current trends in the market; future trends in the market (attractiveness of the industry).
Provide an internal analysis of the firm giving details of its current strategic position and tactics. You should also consider the resources and capabilities of the firm and how they impact upon the success or otherwise of the firm (distinctiveness of the firm).
Identify and evaluate possible strategies at the corporate and at the business level based on the previous analysis.
Recommend the route forward. Provide an explanation of the scenario chosen and critical analysis of the implications
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