mktg110 marketing current competitors

Please read full instructions carefully. You just have to do the Report 1, I’ve attached the instructions file. And also the Template in which you have to do the Report 1 The product for
i.
Competitive Environment
: Identify all current competitors and examine those competitors strengths and weaknesses. It is also important to recognize where new competition is likely to come from so that appropriate strategies can be put in place.
The competitor profile should include as much information as possible on each major competitor, such as location, size, reputation, and pricing/positioning strategies. Your evaluation should be based on each competitors ability to compete with you for market/customer share. Identify both direct and indirect competition.
Use online search engines to find competition. (Pretend you are a customer searching for choices. Academic papers are not used to find information about the competition.) Visit the competitors websites to gain information about them. Visit websites and reliable blogs where unbiased product reviews have published i.e. examine the competitors own websites AND other sources of information about the firm as well.
Legal/Regulatory Environment
: Identify any political issues, legislation, regulations, or other related matters that might affect the objectives of your firm. Some laws are regulated by the Canadian federal government, some are regulated by the Province of British Columbia government; and some laws are regulated by specific city or province. For example: COVID-19 each province makes decisions related to the pandemic that impact industries and businesses

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