PART 1: choose a company find the main business phenomenan identify the problem analyse the issue Part 2 : literature review part 3 ; analysis of the main business problem ( swot, pestel, canvas, blue ocean , gaps ) part 4: conclusionThe module aims to equip students with theories and critical thinking in strategic management and to develop the skills necessary to make judgements and proposals for present and future value creation in contemporary business. Areas covered in the module include theoretical background and human factors of strategic thinking and value management, such as resource-based view, agency theory, corporate strategy and ethics, global strategic management, performance management, and systems thinking. The required readings in this module expose students to a broad range of strategic management issues and research insights, providing a foundation for their on-going journey through their strategic thinking and value management.
Learning Outcomes
At the end of this module, you should be able to:
1. Demonstrate a critical and leading knowledge of the history and scope of strategic management theories that characterise academic research;
2. Analyse and synthesise value creation and theoretical discourses and discriminate these to create an independent approach for direct application to the problem or opportunity in organisational context;
3. Apply theories to interpret practical phenomena analytically; and
4. Achieve insight through personal practice reflection to lead new strategic initiatives under conditions of complexity and organisational uncertainty.
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