assessment instruction part 1 in two separate paragraphs use

Assessment instruction Part 1 In two separate paragraphs, use economic theory to explain: The theory behind Price Differentiation and Market Segmentation Why a hotel strives to be monopolistically competitive. Part 2 You have decided to go on holiday for a week. Choose your trip and destination. You might fly or you may travel by cruise ship or train. It may be a luxury, student or family trip etc. You do not have to stay in one place during your trip and the return route is for you to decide. Required: Your task is to achieve this complete trip for the lowest possible price in the month you choose for the holiday. Provide your complete itinerary including flights, accommodation and total cost, Provide the methodology you used to plan the trip, List the various restrictions and segmentations you were able to utilize to achieve your lowest overall price, Explain the method you used to book the various tickets, accommodation, food (various lunches or dinners in restaurant), Note: You may use the business website directly, travel agent websites, any mobile or computer applications, any loyalty program reward information, (PMS or any Information systems), Relate your choices to the economic theory of price differentiation. If possible, provide evidence of how the supplier justifies Price Differentiation, Compare the cost of the trip with any other time period and explain the reasons you think the cost would be different from your current time of holiday, Critically evaluate the effectiveness of the relevant Revenue Manager Strategy in any part of your trip (flight, accommodation, restaurant) in terms of Pricing Strategy, Market Segmentation, managing Distribution Channel and Information System. Assessment Brief (BIHM401) Correct as at (Feb 2017) Page 11 Assessment format Calculations with appropriate annotations and properly constructed tables and graphs are required. Report style with appropriately labelled and constructed tables and graphs. The lecturer will provide all additional required material via the allocated SharePoint site. Tables and graphs to be uploaded to Turnitin for review, location details TBA. Submission details: Electronic copies of the assignment must be submitted to the Turn-It-In website by 23.59 on the due date. Do not E-mail assignments, as they will not be accepted in this subject. Graduate qualities being assessed: GQ1 GQ2 GQ3 GQ4 GQ5 GQ6 GQ7 GQ8 X X X X X X X X Assessment Brief (BIHM401) Correct as at (Feb 2017) Page 12 Assessment task 2 marking guide: Content Interpreted the task set appropriately. 65% Demonstrated understanding and application of key concepts relating to the Role of Revenue Management and its application Clearly addressed the topic with appropriate elaboration of relevant subtopics within the prescribed word count Demonstrated the ability to critically reflect upon key findings Used sufficient and appropriate material from relevant and credible sources to effectively support the main contention/key points/argument. Structure (or organisation) The body of the response is well structured, with coherent and logical development of key responses in appropriate sections/paragraphs. 15% Each individual section has a clear focus and line of thought The conclusion successfully summarises the key findings. Expression marking criteria (written) The writing style is appropriate to the task. The graphs and tables are appropriately labelled and constructed. The data from the tables are used in the main arguments. Writing is fluent, grammatically correct and accurately punctuated. 10% There is no spelling or typing errors and due regard is given to rules of capitalization, use of acronyms and abbreviation. Presentation The presentation of the response conforms to the requirements set of the specified format (font and margin size, headings, cover sheets, use of sub headings, report format etc.). 5% Referencing The reference list and/or bibliography are appropriately compiled. In-text citations and direct quotes follow referencing guide rules. 5% Graduate qualities being assessed in this assessment are indicated by a X x GQ1: Body of knowledge x GQ5: Communication skills x GQ2: Impacts on operations and management GQ6: Ethics and ethical standards GQ3: Engagement and collaboration x GQ7: Lifelong learning x GQ4: Information literacy x GQ8: Swissness perspective Price Calculator

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