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To develop a Creative, innovative idea including the process the students used, the techniques used for idea generation, the 5 whys and how of the idea, and an outline of the customer value the innovation creates
Examples of at least 2-3 methods used in the creative process to be documented and submitted with the report.
Sound integration of theoretical elements covered in the 1st 5 lectures.
Judged on creativity and uniqueness and completeness of the innovative idea.
10 examples with a selection and justification of 1 idea for further development.
Structure- Individual Report
The purpose of this report is to get students to understand the creative and innovation processes by developing their own ideas for a new Tourism or Hospitality venture and relating this experience back to the theoretical and practical elements covered in the first 4 lectures .
Students are expected to generate at least 10 potentially good ideas and select one that they feel is worth future development .
To simplify the requirements for this task, it can be broken down into sections.
The first part deals with the creative process and idea generation .
This is more of a reflection piece discussing your ideas and what tools or processes you used to generate them.
Discuss the creative process( knowledge accumulation, incubation etc) and the process you went through in the formation of your ideas. Did you go through all the steps or did you skip some ? If so what process did you go through?
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