Project Proposal for WHY SOCIAL MARKETING MORE PERSUASIVE THAN TRADITIONAL MARKETING? Assessment task 3 requires the preparation of a full project proposal that should contain the following items: A detailed statement of the problem that you would like to examine. Research aim(s), objectives and research questions: What are the potential research objectives, questions that can address the problem? Justification and potential output of the research project: Why is your chosen project important both theoretically and practically? What are the potential outputs and outcomes of your research? Conceptual framework and research hypotheses: An analysis of the literature relevant to the research topic that will give you the conceptual basis for conducting this research and to formulate your research hypotheses. Methodology: Based on the conceptual framework, research aim(s) and objectives, you need to provide a detail description of the data collection methods, data sources and the methods/tools that you will use to analyse the data. Organisation of the study: Write the names of the chapters/sections of your research report, and briefly discuss what you will write in those chapters/sections. Assessment Criteria All the assessment criteria outlined below are equally weighted for this piece of assessment. Assessment criteria: A statement of the problem, research aim and objectives or research questions (10 marks) Justification and potential output of the research (10 marks) Conceptual framework and research hypotheses (10 marks) Methodology and organisation of the study (10 marks) Accurate referencing and the use of correct and clear English expression, including logical sequences between sentences and paragraphs, a good introduction and conclusion (10 marks)
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