Creating Memorable Service Experiences You will be working with the 3-Stage Model of Service Consumption in Chapter 2, Figure 2.3 on page 38 of the…

Creating Memorable Service Experiences
You will be working with the 3-Stage Model of Service Consumption in Chapter 2, Figure 2.3 on page 38 of the text (page 36 of 2nd edition). Also refer to the following supporting Figures:
· Figure 2.11, Factors influencing customer expectations from the service
· Figure 2.17, The servuction system
· Figure 2.22, The expectancy-disconfirmation model of satisfaction
Think about a personal service experience that is meaningful or was memorable to you. Describe the service(s) that you purchase(d) from the company. Using the Model above, explore your relationship with that company: using key concepts and models from the text to support your arguments.
Please ensure that your paper presents a coherent argument, linking issues, discussion and conclusions in a logical fashion.
1. Pre-purchase Stage (6 marks)
a. Awareness of Need
b. Evaluation of Alternatives
c. Make Decision
2. Service Encounter Stage (2.5 marks)
a. Request Service
b. Service Delivery
3. Post-Encounter Stage (1.5 marks)
a. Evaluation of service performance
b. Future intentions and behaviours
Written Report
The report can follow the structure above.







Calculate Your Essay Price
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10