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I think this is a great idea! Before we start with a business plan, I would like to share with you some
things I’ve learned in my class. You should consider if you have any hidden assumptions, which means
any assumptions that you made without any knowledge, research, or data that might be wrong. For
example, one assumption you might have is that dog owners will love your idea. Maybe you should try
to do a survey and see if dog owners would consider buying something like that.
Another example of a hidden assumption would be from a marshmallow exercise we did in class. We
were supposed to build a tower as high as possible with a marshmallow on top with very few material
including spaghetti, tape, and a string. One hidden assumption we made during this exercise was that
building little square bricks will make the tower stronger than just relying on the strength of one
Here is my best advice. I would start with some quick business experiments just to get more insight on
your idea. This could include surveying dog owners on their opinions, researching some health
problems that dogs might have, writing down pros and cons, and maybe looking up if such idea already
One thing I could definitely help you out with is the survey. I have an instagram page with a large
audience. I could come up with questions relevant to your idea and analyze the responds. I would avoid
asking directly about your idea in order to avoid biases and assumptions. Some questions might sound
like “Do you feel like your dog’s health needs to be monitored?” or “Do you worry your dog will run away
and you won’t be able to find him?”.
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