Complete a SWOT (Strengths, Weaknesses, Opportunities & Threats) Analysis of a private, government funded or non-profit hospital within your state. You must analyze internal or external factors that could negatively affect or assist the organization with accomplishing their goals. Please begin the assignment by reviewing this week’s classroom lecture notes and locating a nearby hospital. After discovering a suitable hospital, you should research the social media accounts, accreditation reports, newspaper articles, or Joint Commission updates.
RUBRICS:
1. Adequately focused and organized SWOT Analysis. All components relate to the healthcare market place are clearly explained.
51 (26.15384%) – 55 (28.20512%)
All content is organized well and clearly explained.
2.Well-organized overview of the hospital and an explanation of why it needs a SWOT Analysis.
36 (18.46153%) – 40 (20.51282%)
Content is complete with no gaps in overview or explanation of SWOT Analysis.
3.Proper APA format with clear sentence and logical structure. Sentences have an easy flow with no grammatical errors.
36 (18.46153%) – 40 (20.51282%)
Paper is free of grammatical errors with proper sentence flow.
4.Benefits of healthcare marketing are thoroughly highlighted and show a full understanding of the topic.
51 (26.15384%) – 60 (30.76923%)
Content is complete with no gaps in understanding of topic.
Project Overview
You will develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper, media outlets). The ultimate goal of the plan is to utilize concepts discussed throughout this course (e.g., SWOT Analysis, Personal Branding, Customer Relation Models) and implement them in a real world scenario. The plan must include a detailed description of the organization, potential threats, and plan for transforming any weaknesses into strengths. You must also create a strategy to enhance the image of the organization by improving the corporate brand and identifying new markets. The marketing plan must include a cover page, reference page and completed using Microsoft PowerPoint.
Due Date
Your final project is due in Module 06. There will be individual assignments along the way. The module they are due is noted in the time line below.
Time Line
Module
Assignment
02
SWOT Analysis and Topic Selection
03
Begin to research your topic. Remember, you will need at least 5 sources. Create a survey /questionnaire.
04
Brainstorm on the purpose of a SWOT Analysis and its ability to enhance your final project.
05
Design a customer relationship model and use it as a marketing instrument.
06
Final Submission
Requirements
The final project must be completed using Microsoft PowerPoint. Presentation should be between 5 to 10 slides and contain a minimum of 5 references. The project should identify relevant and legitimate information that supports a strong thesis. In-text citations and a References page must be included. Project must follow proper APA 6th edition guidelines.
Evaluation
Each assignment leading up to the final assignment is evaluated and graded independently. The central purpose must be clearly written and supported by a realistic analysis and professional tone. Project is free of any grammatical errors and follows APA Style citations.
Your instructor will provide specific grading criteria for each step of the project prior to its due date.
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