For this assignment, you are to write a 4–6 page business analysis to the vice president of strategy in a key business unit that describes the business strategy of a firm you select. Include the key findings in your analysis, an overview of the generic strategy that seems to best describe the company’s strategic approach, a discussion of key elements in the overall business strategy, and a review of the most important components of the company’s business model.
By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:
Use the Capella University Library, Internet, your text case studies, or the firm research information in the Assignment Resources to find at least four current, scholarly, or professional resources for this assignment. Note: You are to use the same firm for all coursework from the list below. Be sure the firm you select is of interest to you.
For this assignment, use headings and subheadings to help organize the key points of your 4-6 page business analysis and include the following:
Write coherently to support a central idea (in appropriate APA format) with correct grammar, usage, and mechanics as expected of a business professional.
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