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Over the past few years, Telstra, Australia’s largest provider of telecommunications services, has faced increasing competition from domestic and overseas providers. Rapid changes in technology, consumer behaviour, and the introduction of the NBN (National Broadband Network) have become a catalyst for the organisation to change its approach to both customer service and product innovation. Pressure to deliver returns to shareholders are ever-increasing; formulating and delivering a successful strategy is critical. More information on Telstra may be found at:
Table of contents (not included in word count)
a. Discuss competitive rivalry
4. Strategy formulation and choice (550 words)
c. Initiatives – cost leadership vs differentiation
5. Recommendations and conclusions (450 words – write this section in ‘first’ person)
Reference List (not included in word count)Appendices (not included in word count)
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