Cmst 301: project 1: company analysis of target


Purpose: The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies.  Students are required to select a company that utilizes digital or social media to communicate with customers and provide background information on the company, list the digital and social media platforms the company uses, and discuss a real-life example of how the company used digital or social media.  In addition to the course content provided in the course, this project will require additional research outside of the classroom.


Section 1: Company Information: Target

The introduction should never have a heading that identifies it as the introduction. It is the introduction by virtue of its location as described and displayed in Publication Manual of the American Psychological Association Chapter 2, 2.05, p. 27 and Figure 2.1, pp. 42-43 (6th ed., 2nd printing). Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum (Internet Usage Statistics, 2017).

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo” (TechJournal South, 2015). Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Section 2: Target’s Digital and Social Media Use

In this section, you will list all of the social media platforms that the company you are writing about uses to interact with customers. Describe how social media is used, any special policies, special team members, options should the social media accounts become compromised, or any special requirements. You could also include a screen capture of the company’s social media collection, just ensure you cite the source. The label, Section 2, is used here to assist you in correlating this section with the content required. Remove the words Section 2 from this section.

The Use of Statisticians

Remember to check for spelling and grammar, while ensuring you followed all instructions. Check the rubric, too! This will ensure you understand the assessment process of your assignment. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. “Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum” (TechJournal South, 2011). 

Section 3: Analysis: Target’s Use of Big Data

Headings guide the reader, keep your content organized and provide a form of expectation management for the reader of your writing assignments and publications. For the majority of your assignments Microsoft Word’s Heading levels 1 and 2 are sufficient. You may have a need for levels 3-5 for research in support of your final project or while pursuing advanced degrees. 

Another section that needs attention are quotes that are more than 40 words. Many students want to insert large quotes from valid resources. This is great when you are conducting research or citing a source that influences your research and discovery. Using quotes with more than 40 words should display as described in the block quote below.

A quote that contains 40 or more words should be displayed as a block (left justified) quotation. Start the quote on its own line, indent the entire quote a half-inch from the left margin, and cite the source (Surname, year, p. #) in parentheses following the quote punctuation. Remember, direct quotes do not count towards the final word count. For more information, consult the Publication Manual of the American Psychological Association, Chapter 6, pp. 170-172 (6th ed., 2nd printing).

After the block quote, continue with the standard APA format with double spaced paragraphs. You can also display editing marks such as tab characters, spaces, paragraph marks, hidden text by accessing the display options in Microsoft Word. Did you know that UMUC students can acquire the student version of Microsoft Office through UMUC’s Technology Hub?

Target’s Statisticians

Like all major sections of your paper, references start on their own page. The references page that follows in this example is created using the Citations & Bibliography feature, available on the References tab in Microsoft Word. This feature includes a style option that formats your references for APA 6th Edition. You can also use this feature to add in-text citations that are linked to your source, such as those shown at the end of this paragraph and the preceding paragraph. To customize a citation, right-click it and then click Edit Citation (Last Name, Year).

If you choose to manually create a Reference page, insert a page break, add References as the Level 1 Header for the title of the page. The reference page heading should be in non-bold regular font. It is not considered in the levels of headings for the paper. Don’t forget to use the hanging indent format for each reference listed and alphabetize the reference list. Be consistent. Set the standard for the grammar and spell check functions. Do you want one or two spaces after the period? Did you view your assignment in the Print Preview mode before submission? Are you happy with your assignment? In this day of security versus privacy, would you be proud of your assignment if was published on the web, intentionally or accidentally? Ensure you ask all of your clarifying questions before submitting your assignment.

In conclusion, this is where you will state your final conclusion and support it with key points. You can conclude with a final observation, a prediction, recommend a way forward, or identify what you are taking away. The concluding sentence should summarize the significance of your interpretation.



Alfred, J. N., Bailey, B., & Krautely, R. (2017). The quality of face-to-face relationships. Communications of the ACD, 54(4), 111-118.

American Psychological Association. (2010). Publication manual of the  American Psychological Association. Washington, DC: American Psychological  Association.

Anderson, M., Angeli, E., Brizee, A., Lawrick, E., Moore, K., Soderlund,  L., & Wagner, J. (2016, May 13). General format. Retrieved from

Hollywood, D.,  Wood, J. F., Smite, F., & West N. (2016). Friendships through IM:  Examining the relationship between instant messaging and intimacy. Journal of Computer-Mediated Communication, 11,  32-44.

Last Name, F. M. (Year). Article Title. Journal  Title, Pages From – To.

Last Name, F. M. (Year). Book Title. City Name:  Publisher Name and add URL if you accessed an online resource. This item  demonstrates the hanging indent. Modify by accessing the Paragraph settings  then in the Indentation section under the special option, select Hanging  Indent.

Timmons, L. G., & Wallet, J. C. (2017). Computer-mediated communication effects on virtual reality. Human Communication Research, 28, 310-345.

Underdog, J., & Friday, C. (2016). Internet relationships and their impact on primary giving. Behavior Changes, 22(2), 123-140.

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