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Analyze the impact of intellectual property on business functions.
Your U.S. based company is a new start-up and they sell packaged consumer goods from dish detergent to fabric softener to air fresheners. They want to become the one-stop-shop for all household cleaning needs. Every product is guaranteed to be organic, sustainable, environmentally friendly, and will cost only $4.50 each. You work in the legal department and are assigned the duty to research what it will take to protect the company’s intellectual property rights; specifically, a trademark for their logo.
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