You have been appointed as a Senior Marketing Executive for SLH. As part of your role you are required to produce a Global Industry Analysis Report into the Sports/ Leisure/Health sector. In particular, you are required to address the following issues: Q1 Undertake a global industry analysis into the Sports/Leisure/Health sector to identify key opportunities and threats within the global market. (30%) . Q2 Introduce […]
Price – Briefly discuss the 5Cs; decide on whether you will use cost, competitor or value based pricing and justify your decision. Are there any other pricing models that might be suitable? Will you offer any incentives? Chapter 11 of the text and your tutorial should help. Distribution – Distribution captures the channel through which the product is delivered to customers. Briefly describe the current […]
There are four sections of this report. 1. Provide a brief situation analysis of the industry background including size, growth and structure, and identify the major competitors and their market shares. 2. Research the marketing macro environment and the forces that shape it in the industry selected. Make sure you focus on the industry in Australia only and consider each macro-environment factor. You will need […]
It is often noted that implementation is the most difficult aspect of strategic management. With reference to your organisation, how might this be the case? In this assignment, you are required to write a 3500 word Report. This includes a 200 word executive summary, but excludes references and appendix. Your Report should cover the following: 1. Identify and evaluate the suitabilty of the organisation’s current […]
Formatting and Other Relevant Information: Ensure the letter complies with the following: Key the letter in block letter style, (create a personal letterhead or one from your real/fictitious business). Note that a subject line is not required this time. Visit the companys website to find the name of a person to whom you can address the letter and to get the actual address. Use a […]
Task: Analyse Show the nature of something identifying the essential elements and g how they are related. Argue Present the case for and/or against a particular proposition. Compare Identify the characteristics/qualities that resemble each other. Look for similarities but also differences. Contrast Emphasize differences between things, events, problems, or qualities. Criticise Express your judgement about the truth of factors or views mentioned. Come to conclusions […]
Length: 800 words 10% per case study Feedback mode: Feedback will be provided via Canvas. In-class discussions of the case will provide further, general feedback to the class. Assessment Declaration: I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the Assessment declaration (Links to an external site.)Links to an external site.. Learning […]
The brief should be a maximum of 2000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic. A suggested structure would include: Introduction o Explain the specific market opportunity you have identified what is it, how did you determine Situation Analysis o Business environment – Information on aspects of the macro and micro environment (PESTLE) relevant to this opportunity o Market […]
Secondary sources 1, Identify three or more of the secondary sources of information available to REI. Develop a short analysis of the value of the secondary sources of information available to REI. How valuable are these studies to the company? Submit your analysis in the assignment area. SELECTION AND RESOURCE LIST 2, For your course project, submit the company you have chosen,(chose any company) along […]
The company chosen can also be based on a real life company the learner researched/work(ed) for/are familiar with or it can be based on any type of company you wish to develop/theorize/plan to open in the future and perhaps a company you proposed in your marketing class in year 1. If you chose an existing company ensure you add your own analysis and suggestions to […]
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