Assignment Choose and report on an existing company that has operations in a foreign country. In your answer cover the following parts: (a) background, (b) environmental audit (c) customer market assessment and (d) future directions. Develop your report’s discussion with reference to Topics 1 to 5. Parts (b) to (d) require you to focus on the companys operations in ONE foreign country of your choice […]
Choose one of the topics below:1.Explain the ethical issues in marketing field and identify and discuss about two companies in Australia who has been having some issues regarding the way they pursue their business. You can elaborate on any aspects of marketing where these companies had some issues. 2.Discuss how companies are changing their focus from typical selling approach to societal marketing. Identify any two […]
Task Description This individual written task 3 is directly related to your mid-term assessment (i.e., individual written task 2). This final task is a summative assessment and a portfolio that builds upon the assessment task 2. Therefore, this final task requires your knowledge, skills, experience, and feedback that you learned from the assessment task 2. In fact, about 50% discussion of your written task 3 […]
Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc Describe and analyse the following marketing strategies used by the company o Analyse the main Products, services, suppliers and customers of the company o Pricing o Promotion o Place (distribution) o (Note: […]
Question: Plagiarism is a particular form of cheating. Plagiarism must be avoided at all costs and students who break the rules, however innocently, may be penalised. It is your responsibility to ensure that you understand correct referencing practices. As a university level student, you are expected to use appropriate references throughout and keep carefully detailed notes of all your sources of materials for material you […]
Write an essay on current practices in using the menu as a marketing tool. 1. Compare strategies that were used before the advent of social media to current ones. Have menus changed to adapt to these changes? What benefits have our current technological advances in media marketing brought to restaurants? What dangers do they bring? Research an examples of an actual restaurant to demonstrate the […]
Write a report addressing on below questions: How does my company identify new markets and opportunities? What information do they need? What are the latest techniques used? What are the different ways to measure return on marketing? Identify the Strategic Marketing Problems of a Company Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities Evaluate each opportunity to determine […]
Assignment question(s) You are required to complete the task in the form of a report and include a bibliography/reference list containing a variety of different sources that you have researched independently. As a marketing consultant for Audley Travel, a UK travel company, you have been asked to complete a marketing audit to analyse both internal and external factors that are impacting on the organisations growth. […]
Purchasing a laptop can be a major consumption decision, subject to many competing influences. This assignment requires you to look at the laptop choices of 3 people, and provide your analysis on those factors leading to their decisions. Firstly, please download the 5 survey questionnaires completed by 5 different respondents (these questionnaires will be posted on Moodle from Week 5). After reading through these questionnaires, […]
While the format may normally be a report, it is important that you read the instructions given below carefully. In Marketing there are no “model answers” to situations and thus there is not a single correct way of dealing with the topic that you choose. The distinction between a good answer and one that is not so good is in the analysis and clear response […]
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