There are two essay questions for module 2. Choose one of the questions to write your essay. Question 1: Discuss whether the events of 9/11 and beyond presage an era of new terrorism. What problems does this pose in terms of risk management? Question 2: Critically discuss the meaning of organisational culture and the role it can play in reducing the risks of crises or […]
Question: Present your findings via a presentation of a professional standard using PowerPoint. Where relevant and appropriate to the presentation, provide accompanying documents such as a Briefing Note or Presentation handouts. Work Placement Presentation Aims the Presentation element of the Placement Assessment requires that you demonstrate you can effectively utilise your learning and skills from your work environment as well as your academic studies in […]
A. Complete the analysis of the data that has been provided as detailed on pp.5-6 of the case Building the Client Presentation. This will involve you performing the following: 1. Calculate stock market returns for the different countries, in both the local currency and in USD and the standard deviations of the average monthly returns. 2. Calculate the correlation coefficients between the different stock markets […]
Task: For this assessment task, students need to analyse one news article about a product or service. They need to select an article published online (in any Australian newspaper) from 15th of September 2020 onwards. All submissions must contain a copy of the full article (in pdf) as an attachment to the report. In this report students should address the following four questions: What are […]
QUESTION 1 (30 points; max 500 words) Please note the following advertisement from New Zealand Police. Its execution was in the form of street art in suburbs of Auckland, the largest city in the country. QUESTION 2 (50 points; max 500 words) This is an analytical question that will require formulas covered in our sessions. Please justify your answer with clear calculations and state any […]
Analyse the paper: Stratton, G., & Northcote, J. (2014). When totems beget clans: The brand symbol as the defining marker of brand communities. Journal of Consumer Culture, DOI: 0.1177/1469540514528194. The paper discusses the role of brands and brand communities. Analyse the paper and the implications for brand managers. What lessons can be learned from this paper? Analysing case studies provides you with insights into real-world […]
Assessment Detail You are to deliver a business report that focuses on food service. You have noticed that many busy people are unable to dine in store. Also, many restaurants and cafes have enabled takeaway orders so that they can continue to operate business during the COVID19 pandemic. Foods are being delivered from commercial kitchens to families unable to leave their homes. You are to […]
Question: This Marketing Communications report is relevant as it is the culmination of your analysis and arguments in your Marketing Intelligence and Value Proposition). In this report, you will need to propose a new Marketing Communications (Promotion) strategy by considering the findings of your Assessment 1 and the new value proposition proposed to the Industry Partner. To be successful in this assessment, you must be […]
A company wishes to improve its e-mail marketing process, as measured by an increase in the response rate to e-mail advertisements. The company has decided to study the process by evaluating all combinations of two (2) options of the three (3) key factors: E-Mail Heading (Detailed, Generic); Email Open (No, Yes); and E-Mail Body (Text, HTML). Each of the combinations in the design was repeated […]
Assignment 1 (PPT and Draft) Assessments 1 and 2 are related and you will continue to write an individual report on the same product in Assessment 2. Assessment 1 is in fact the first part of writing up a marketing plan and Assessment 2 is the second part. Your slides should be as listed below. 1. Title slide- with student names, id numbers, unit code, […]
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