dbs mmk251 services marketing fluctuating demand
Choose a service organisation that is challenged by fixed capacity and fluctuating demand and respond to the following. 1)With regard to your chosen service organisation, outline the components of productive capacity. 2)What kind of demand patterns would you expect for this organisation? Where possible, disaggregate demand by market segment to reveal patterns within patterns. What are the causes of these demand fluctuations? 3)Critically evaluate the […]