Thisindividualwrittentask3isdirectlyrelatedtoyourmidtermassessment(i.e.,individualwrittentask2).Thisfinal taskisasummativeassessmentandaportfoliothatbuildsupontheassessmenttask2.Therefore,thisfinaltask requiresyourknowledge,skills,experience,andfeedbackthatyoulearnedfromtheassessmenttask2.Infact,about 50%discussionofyourwrittentask3willbegeneratedfromtheassessmenttask2.However,pleasemakesurethat the”turnitin”matchingrateisstilllessthan30%. Whiletheassessmenttask2askedyoutoanalyzeandprepareareporton’marketingandcompetitiveenvironment ofaUniversityBrand’,theassessmenttask3requiresyoutoprepareamarketingplanfor2018forthesame UniversityBrandbasedonyouranalysisof’marketingandcompetitiveenvironmentofaUniversityBrand’.The marketingplanshouldinclude(butisnotlimitedto):executivesummary,background,marketsummaryanddemand analysis,demographyincludingsegmentation&targetmarketanalysis,PESTanalysis,competitoranalysis includingtheiraim,objectiveandmarketingpromotionanalysis(writeaboutaclosecompetingbrand),SWOT analysis,value&brandpositioninganalyses,proposedmarketingaimandpromotionalobjectivesfor2018with justification,marketingmixstrategies,competitivestrategies,mediaandbudgetallocationfor2018withjustification, expectedoutcomesandconclusion,andfinally,references Read less